Our Name
Kiboko is the Swahili word for “hippo,” as we offer an alternative to the all-too-common “HiPPO” approach of determining priorities based on the Highest-Paid Person’s Opinion at any time. The all too prevalent HiPPO approach at many organizations leaves that person extremely vulnerable and presiding over chaos. Kiboko brings order and optimization in pursuit of maximum growth.
Our Vision
Starting an ecommerce venture should be a viable path to financial freedom and generational wealth in the same way that starting bricks-and-mortar operations was generations ago. We want to make it so that any ecommerce company can compete with such a level of strategic insight and operational excellence that the economic health of the overall industry is improved to the point it is no longer a “winner-take-all” game.
Our Mission
Make it easy for ecommerce leaders and organizations to perform at their maximum potential:
- Make performance analytics intuitive and compelling
- Foster true strategic thinking
- Promote alignment through clarity and communication
- Create a meritocracy of ideas
- Instill data-driven decision-making as the default
- Increase bandwidth through reduced waste
- Accurately anticipate wins
We envision a future where Ecommerce firms generate higher revenues, driving economic growth within the industry. This would result in the creation of more high-paying executive and support roles, which in turn will decrease under-employment and foster more entrepreneurial activity within the sector.
Drawing on a wealth of experience in decision analytics and Ecommerce consulting, the Kiboko Method provides a robust framework that simplifies the application of top-dollar consulting firm recommendations. With our tool-based approach to decision-making, firms can benefit from enhanced knowledge without incurring the high costs and lengthy learning curves associated with traditional consulting services.
Our Approach
Management attention is a scarce resource, which puts tremendous responsibility on the executive to direct their and everyone else’s focus to the most valuable projects. That’s only possible if they have an organizational process in place to also account for the opportunity costs of the projects they aren’t focusing on.
What can you do to ensure everyone is focused on the optimal set of projects, while freeing up your own attention to focus on bigger strategic issues?
You need to take control of your business.
Envision the solution as a simple 4-step cycle for ensuring your business is doing the right things at the right time:
Introducing the Kiboko Method for turning business problems and opportunities into strategies, breaking those down into tactics, and prioritizing those tactics for maximum speed and impact, all while keeping the entire organization informed and aligned. We provide a platform that reinforces this cycle and makes it so natural and easy to follow that the process quickly becomes habit.
FOCUS- Identify the most important issue limiting your growth
Kiboko provides an intuitive means of diagnosing performance quickly and accurately.
There are ultimately only three ways for an ecommerce retailer to grow sales:
- Attract more traffic to the site
- Engage shoppers to make more purchases
- Expand the size of those purchases
Using our proprietary analytics dashboards, it’s clear that any activity you could undertake to grow sales will do so via influencing one of the three objectives above. The Kiboko platform is built with this in mind to reinforce strategic rigor and clarity of thought.
Kiboko then takes those three ways of growing sales as their own objectives and answers how to improve each of them with a choice between two primary levers:
- How do I attract more traffic to the site (increase Visits)?
- Get more visitors
- Get visitors to come more often
- How do I engage visitors to turn more of those visits into purchases (increase Close Rate)?
- Turn more visits into carts
- Turn more carts into purchases
- How do I expand the size of those purchases (increase Average Order Value)?
- Increase the number of items per purchase
- Increase the price per item
Thus, via those same three paths to grow sales, we now have six distinct areas of opportunity from which to choose where to focus. Kiboko’s platform naturally draws attention to the most critical of those six within seconds.
This layer of detail highlights where the tactical opportunities lie in service of the strategic initiatives in a way any user can follow. Chess grandmasters don’t just see individual pieces, spaces, and moves; they see positions, patterns, and sets of potential moves. This enables them to envision more steps ahead than casual players without even needing to devote additional mental bandwidth to the effort. Kiboko’s analytics dashboards are designed to provide that same benefit to its users by naturally drawing them into the same thinking patterns as experts in the field.
IDEATE- Brainstorm ideas that will impact that issue
After directing both strategic- and tactical-level focus to where it’s most needed, Kiboko goes a step further.
For each of the primary levers noted above, Kiboko shows the performance of lower-level lead indicators that can be directly acted on to move that lever, influence the strategic objective, and ultimately grow sales.
Beyond drawing attention to the right problem, Kiboko suggests a variety of solutions to jumpstart the brainstorming process.
Users are then free to formally recommend projects for consideration. Kiboko guides users through a brief set of simple questions to ensure any proposed projects are understood and include the relevant information to be properly evaluated.
RANK- Prioritize those ideas for the largest, fastest, and most certain impact along with strategic fit
For each project proposed by users, Kiboko assigns a dynamic prioritization score.
Kiboko utilizes a proprietary algorithm to score each project on a scale of 0-100, taking into account:
Expected impact to sales (both in size and timing)
- Incremental costs unique to the project (subscriptions, tools, etc.)
- Developer effort
- Strategic fit (along multiple dimensions)
- Impact relative to all other projects proposed or in progress
EXECUTE- Complete the optimal projects with confidence, stability, and organization-wide clarity
Kiboko directly addresses the issues driving wasted developer bandwidth and leadership attention. With much clearer understanding of which projects are worth what (and when), leaders can operate with the confidence to see them through. Avoid the many types of waste that stem from the natural chaos of project prioritization and explicitly account for opportunity costs. With our proprietary algorithms, priorities are still nimble enough to respond to changing conditions.
With Kiboko, you can have your feet on solid ground when pursuing projects without being caught flat-footed when the market moves.
The ancillary benefit to leaders and business users is to be able to directly point to where their efforts and decisions have had real impact. Regardless of what the broader market is doing, you can confidently claim wins when it’s clear that you took action aimed at a particular lead measure, improved that lead measure, and as a result, grew sales.
Focus your attention and efforts where they’re most needed.
Ideate solutions to narrowly-defined issues, starting with a generated list of suggestions.
Rank those solutions based on a holistic set of factors, including strategic fit and opportunity costs.
Execute the right things at the right time, without second-guessing, and with the ability to claim your wins.